ROAS Calculator
Calculate Return on Ad Spend — the core metric for every paid campaign.
CAC Calculator
Customer Acquisition Cost — what you pay to win one new customer.
CTR Calculator
Click-Through Rate — how compelling your ad creative actually is.
CPA Calculator
Cost Per Acquisition — what each conversion actually costs you.
MER Calculator
Marketing Efficiency Ratio — the blended north-star for total marketing ROI.
Breakeven ROAS
The minimum ROAS you need to cover costs before a single rupee of profit.
CPC Calculator
Cost Per Click — what you pay every time someone clicks your ad. Lower CPC with better relevance scores and creative quality.
CPM Calculator
Cost Per 1,000 Impressions — the price of reach. Tracks audience saturation and creative fatigue over time.
CPL Calculator
Cost Per Lead — what you pay to capture one qualified lead. The anchor metric for lead-gen funnels and D2C pre-launch campaigns.
Lead to Customer Rate
The percentage of leads that convert to paying customers — the quality gate between your ad spend and actual revenue.
Add to Cart Rate
Percentage of sessions that result in an add-to-cart event — the first signal of purchase intent on your D2C site.
Cart Abandonment Rate
Percentage of shoppers who add products to cart but leave without completing a purchase.
Cost Per Add To Cart
Measures how much advertising spend is required to generate one add-to-cart event.
Cost Per Checkout
Tracks the advertising cost required to generate one checkout initiation.
Cost Per Purchase
Measures the advertising cost required to generate one completed purchase.
CM1 Calculator
Contribution Margin 1 — revenue remaining after COGS and payment gateway charges. First layer of D2C unit economics.
CM2 Calculator
Contribution Margin 2 — CM1 after marketing spend. Shows if customer acquisition is profitable.
CM3 Calculator
Contribution Margin 3 — CM2 after shipping, packaging, RTO and operational costs.
Marketing Spend %
Measures how much of your revenue is being reinvested into marketing.
Blended CAC Calculator
True customer acquisition cost across paid, organic, referral and all acquisition channels.
Gross Profit Calculator
Calculates total profit remaining after deducting Cost of Goods Sold (COGS) from revenue.
Checkout Conversion Rate
Of everyone who reaches checkout, how many actually complete the purchase — the highest-leverage CRO metric on your site.
Revenue Per Visitor
Average revenue generated per site session — the single number that ties your traffic quality to commercial output.
Repeat Purchase Rate
Percentage of customers who bought more than once — the clearest signal of product-market fit and brand loyalty.
Retention Rate
Percentage of customers from a cohort who are still active in a later period — the inverse of churn and the foundation of LTV.
Churn Rate
Percentage of customers lost in a period — the silent killer of LTV and the direct drag on your payback period.
Customer LTV Calculator
Lifetime Value — the total revenue a customer generates across all orders.
AOV Calculator
Average Order Value — the heartbeat of your ecommerce revenue engine.
Gross Margin Calculator
Revenue minus COGS — the foundation of all profitability decisions.
Conversion Rate Calculator
Percentage of visitors who become buyers — the most leveraged metric on your site.
Product Margin Calculator
Calculates product margin percentage after deducting product cost from selling price.
Product Profit Calculator
Calculates actual profit per unit after all direct costs.
Revenue Forecast Calculator
Forecast future revenue based on current monthly revenue and growth rate.
COD Loss Calculator
Calculates monthly losses caused by COD returns and failed deliveries.
COD Success Rate Calculator
Measures the percentage of COD orders successfully delivered.
Breakeven Revenue Calculator
Revenue required to cover all fixed costs and break even.
Days Inventory Outstanding
Average number of days inventory remains unsold.
Sell Through Rate Calculator
Measures how much inventory is sold versus received.
Average Basket Size Calculator
Average number of products purchased per order.
Refund Rate Calculator
Percentage of orders refunded by customers.
Return Rate Calculator
Percentage of orders returned by customers.
Repeat Customer Revenue Calculator
Revenue generated from returning customers.
Cart Recovery Revenue Calculator
Revenue recovered through abandoned cart recovery campaigns.
Discount Impact Calculator
Measures revenue loss caused by discounts.
Free Shipping Threshold Calculator
Recommended order value at which free shipping should be offered.
Marketplace ROI
Net profitability on Amazon, Flipkart & Meesho after all platform fees.
Marketplace Fee Estimator
Estimate total fees across commission, fulfilment and fixed charges.
Amazon Profit Calculator
Calculate estimated profit after Amazon India fees, shipping and product costs.
Flipkart Profit Calculator
Calculate estimated profit after Flipkart commissions and costs.
Marketplace Profit Calculator
Calculate overall marketplace profit after all direct marketplace costs.
Commission Calculator
Calculate marketplace commission amount.
Shipping Fee Calculator
Calculate total shipping cost.
Net Settlement Calculator
Calculate payout received after marketplace deductions.
Referral Fee Calculator
Calculate referral fee charged by marketplace.
Product Ranking ROI Calculator
Measure ROI generated from ranking campaigns.
Burn Rate Calculator
Monthly cash burn and runway — know exactly when you need to raise.
CAC Payback Period
Months to recoup your customer acquisition cost — the growth durability test.
LTV : CAC Ratio
The definitive unit economics health check for any growth business.
Revenue Growth Rate Calculator
Measures revenue growth between two periods.
Month-on-Month Growth Calculator
Tracks monthly growth percentage.
ARR Calculator
Annual Recurring Revenue based on current MRR.
MRR Calculator
Monthly recurring revenue generated from subscriptions.
Revenue Retention Calculator
Measures retained revenue from existing customers.
Net Revenue Retention Calculator
Measures retained revenue including expansions and upsells.
Gross Revenue Retention Calculator
Measures retained revenue excluding expansions.
Customer Concentration Calculator
Measures dependency on your largest customer.
Startup Valuation Calculator
Estimate valuation using ARR multiple method.
Founder Dilution Calculator
Calculate founder ownership after investment.
SAFE Dilution Calculator
Estimate dilution caused by SAFE conversion.
Cap Table Calculator
Calculate ownership percentages after investment.
Investor Return Calculator
Calculate investor return multiple and profit.
ROI Calculator
Return on Investment — the universal measure of any spend or initiative.
EBITDA Margin
Earnings before interest, tax, depreciation and amortisation — the operating profitability lens.
Simple NPV Calculator
Net Present Value — is this investment worth it in today's money?
Working Capital Calculator
Measures short-term liquidity available for business operations.
Current Ratio Calculator
Measures ability to cover short-term liabilities with short-term assets.
Quick Ratio Calculator
Measures ability to pay liabilities excluding inventory.
Debt To Equity Calculator
Measures leverage by comparing debt against shareholder equity.
Interest Coverage Ratio
Measures ability to pay interest obligations.
Break Even Point Calculator
Calculates units required to cover all fixed costs.
EBIT Calculator
Earnings Before Interest and Taxes.
EBITDA Margin Calculator
Measures EBITDA as a percentage of revenue.
GST Calculator
Calculate GST payable, input credit and net tax on any transaction.
TDS Calculator
Tax Deducted at Source — compute TDS on freelancer, vendor or salary payments.
Reverse GST Calculator
Extract GST amount and base value from a GST-inclusive price.
GST Inclusive Price Calculator
Add GST to a base amount.
GST Exclusive Price Calculator
Extract pre-tax value from a GST-inclusive amount.
Advance Tax Calculator
Estimate advance tax instalments based on annual tax liability.
Income Tax Calculator (FY 2026-27)
Estimate income tax under India New Tax Regime FY 2026-27.
Agency Profit Margin
Net profit per client after all delivery costs — your agency health score.
Billable Utilisation Rate
How much of your team's time is billable vs internal — the agency efficiency KPI.
Marketing Budget Calculator
Calculate recommended marketing budget based on revenue goals.
Media Buying Fee Calculator
Calculate agency media buying fee based on ad spend.
Influencer ROI Calculator
Measure profitability of influencer campaigns.
Email Marketing ROI Calculator
Calculate return generated from email marketing campaigns.
WhatsApp Marketing ROI Calculator
Measure ROI from WhatsApp campaigns and automations.
Agency Retainer Calculator
Estimate monthly agency retainer based on hours and hourly rate.
Lead Cost Calculator
Calculate average cost per lead.
UGC ROI Calculator
Measure ROI generated from user-generated content campaigns.
Affiliate ROI Calculator
Calculate profitability of affiliate partnerships.
Organic Traffic Value Calculator
Estimate the paid media value of your organic traffic.
SEO ROI Calculator
Calculate return generated from SEO activities.
Content ROI Calculator
Measure return from content marketing investments.
Customer Journey Cost Calculator
Calculate total cost incurred across the customer acquisition journey.
Influencer Engagement Analyzer
Analyze influencer engagement quality using real Instagram performance data.
Cost Per Hire
Total recruitment cost per employee — optimise your talent acquisition budget.
Attrition Rate Calculator
Track employee turnover — high attrition is a hidden growth killer.
Revenue Per Employee
Org productivity index — how much revenue does each headcount generate?
Inventory Turnover
How fast your inventory sells — a proxy for demand health and working capital efficiency.
Fulfilment Cost per Order
All-in cost to pick, pack and ship one order — a key lever for ecommerce profitability.
NPS Score Calculator
Net Promoter Score — the gold standard for customer loyalty and word-of-mouth potential.