Scaling a D2C supplements brand on Meta means owning everything between the ad and the order — creative, landing page, checkout and the tracking that tells you which of them is broken.
The ₹45K+/day figure is the account-level budget across multiple concurrent campaigns. The revenue result below belongs to one campaign within it — the two are deliberately not merged.
₹25,000/day in spend returning ₹1.5–2 lakh/day in website revenue — a 6× to 8× return. At a ₹1,733 average order value that is roughly 87–115 orders a day, at a cost per order of about ₹217–₹289 Derived. Acquisition cost running at 12–17% of order value is what makes spend at this level safe to scale.
At ₹45K a day, a one-point drop in checkout conversion costs more than most brands' entire media budget. Campaign-level optimisation alone hits a ceiling fast: you can only lower cost per click so far. The compounding gains sit further down — in what the landing page does with the click, what the checkout does with the cart, and whether the tracking is honest enough to tell you which is failing.
Cost per order only means something next to order value. ₹217–₹289 against a ₹1,733 AOV is the number that decides whether the account can scale.
Campaign optimisation has a floor. The funnel doesn't. Once cost per click is efficient, every further gain comes from the landing page and checkout.
Tracking accuracy caps everything above it. Meta optimises toward whatever you report as a purchase. Report it wrong and the algorithm scales the wrong buyer.
Creative is a system, not an asset. A brand spending daily at this level needs a testing pipeline, because every winner eventually fatigues.
Scaling spend but unsure the funnel can hold it?
Let's Talk*Account-level budget managed across multiple campaigns. The ₹1.5–2L/day revenue example refers to a single campaign within that account. Orders per day and cost per order are derived from the stated revenue range and a ₹1,733 average order value. Figures provided by the client account. All amounts INR.