Shaan Ejaz — Performance Marketing & Growth Systems
I help businesses cut acquisition waste, lift conversion, and build the growth systems behind it — across Google Ads, Meta Ads, CRO, tracking, CRM and AI-enabled automation. Proven on ₹62 crore of ad spend across India, the Gulf, the USA and Africa.
Numbers That Tell
The Real Story
Real results from real campaigns. Every metric below represents a brand that needed to grow — and did.
Accounts I've Taken Over
And Made Efficient.
Real accounts, real exports, real numbers. Every figure below traces back to the client's own reporting.
Protein Godam
Full-funnel D2C acquisition — creative testing, landing page CRO, checkout and tracking. Not just media buying.
EdTech Company 1
Paid acquisition across six Google accounts and two Meta accounts for the group and its subsidiaries — 915 campaigns, 18 markets.
BunnyLive
The campaign was set up to a ₹20 target cost per install. I halved the target, then delivered at half of that again.
EdTech Growth System
Took over an active lead-gen account. Daily spend needed to sustain volume is down, Meta and UAE cost per lead are both down, and lead volume and quality are both up.
More case studies are added as engagements reach a fair run of data. These span education, e-commerce and mobile apps.
Companies I’ve Worked With
Worked across brands and businesses to solve growth, acquisition and conversion challenges.
I Start With The Business.
Not The Ad Account.
Before I touch a campaign, I find out where growth is actually leaking — then prioritise it. Measurement gets fixed before conversion. Conversion gets fixed before acquisition. Systems get built before I scale spend. Same order, every engagement — the full breakdown is in how performance marketing actually works on the blog.
Business
What the company sells, who buys, where revenue actually comes from, and the real constraint on growth.
Diagnose
Audit campaigns, tracking, CRO and lead follow-up to find where the growth is actually leaking.
Prioritise
Rank what's found by business impact — critical, high, medium, low — not by what's easiest to fix.
Fix Measurement
GA4, conversion tracking, CRM and attribution have to be trustworthy before anything built on top of them is.
Improve Conversion
Fix the landing pages, offers, trust and checkout so the traffic already being paid for actually converts.
Improve Acquisition
Optimise Google Ads, Meta Ads, targeting, budgets and creative — once the foundation underneath is solid.
Build The System
CRM, automation and reporting in place so growth doesn't depend on one person's memory.
Scale
Spend increases only once tracking, economics and conversion are proven to hold.
Acquisition To Automation —
One Connected System.
Not a services menu. Every capability below plugs into the same system above — Performance Marketing is the anchor; everything else extends it.
Why Brands Trust
Shaan Ejaz
Most marketers run ads. I build growth systems that compound. Here's what makes the difference.
Follow The Thinking Behind The Work.
Shaan Ejaz
Performance Marketing Manager | D2C & SaaS Growth | Google Ads | Meta Ads | CRO | AI Automation | 25+ Brands Scaled | 6.8x ROAS | India's Top 40 Performance Marketer 🏆
Delhi, India
1,853 followers · 500+ connections
AI Agents That Don't Just
Answer. They Act.
I build intelligent systems that can research, analyse, decide and execute multi-step marketing workflows — AI automation that operates the account, not a chatbot that describes it.
Illustrative sample data for demonstration. This interface is not connected to a live advertising account.
Account-level averages hide the problem. The cause almost always sits several layers below the campaign.
Demonstration recommendation generated from sample data. No live account is being read or modified.
Actions execute only after human authorisation. This demonstration does not connect to or modify any advertising account.
This is what separates an autonomous marketing system from a one-time answer — the loop returns to Observe and runs again.
Capture → Enrich → Qualify → Route → Follow up. Marketing automation that scores intent before a human ever opens the record.
Research → Compare → Synthesise → Report. Reads the competitive set the way an analyst would, then tells you where the gap is.
Collect → Analyse → Explain → Deliver. Consolidates paid channels and writes the explanation, not just the chart.
The same systems thinking runs an interactive Performance Dashboard — a live look at how I actually read an ad account.
Open The DashboardI Don't Just Operate The Growth Stack.
I Build Parts Of It.
Campaign execution is one part of the work. The rest is building what growth actually runs on — products, websites, marketing technology and the internal tools I use every day.
A budgeting and expense-management app — designed, iterated and shipped with AI-assisted development. Proof of product thinking and the ability to ship, not just plan.
Enough hands-on web and tracking implementation to design, diagnose and ship marketing systems myself — landing pages, checkout integrations, and working directly with developers when needed.
The free marketing and growth calculator suite and creator-analysis tool below — the same builder habit, applied to my own site.
Run The Numbers
Before You Spend.
ROAS, CAC, LTV, payback — the metrics that decide whether growth is actually profitable. Plus a creator estimator for anyone buying influencer media. Free, no sign-up, no email gate.
111 Free Calculators
for Every Decision
Marketing, Ecommerce, Finance, Startup, Agency, HR — answer in under 60 seconds.
Know Your Creator's
Real Worth — Before You Pay
Grade, reach, fake follower risk & INR rate card. 30 seconds. Free.
Built For Specific Problems,
Not Every Business.
This works best when there's a real growth problem to solve — not a general “do some marketing” brief.
Have A Growth Problem
Worth Solving?
If it looks like one of the problems above, let's talk. I typically work with founders, marketing leaders and growth teams who are ready to invest in the systems that make scaling possible.
All conversations are completely confidential. Your business information will never be shared with any third parties.