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Revenue-Driven Performance Marketing

Shaan Ejaz — Performance Marketing Expert in India

I have managed over ₹62 crore of Meta and Google Ads spend across India, the Gulf, the USA and Africa — running paid acquisition, the conversion systems behind it, and the measurement that proves it worked.

Let's Scale Your Brand View Results ↓
A
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K
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25+ Brands Scaled India · Gulf · USA · Africa
Shaan Ejaz, performance marketing expert based in Noida, India
📈
₹62Cr+ Managed
Google & Meta Ads
🌍
18 Markets
India · Gulf · USA · Africa
⚡
6.8× ROAS
D2C Meta Campaign
25+ Brands Scaled
Millions In Engagement Generated
AI-Enabled Marketing Systems
Performance-Led Growth Frameworks
High ROAS Meta & Google Campaigns
Trusted By Brands Across India
25+ Brands Scaled
Millions In Engagement Generated
AI-Enabled Marketing Systems
Performance-Led Growth Frameworks
High ROAS Meta & Google Campaigns
Trusted By Brands Across India
Proven Track Record

Numbers That Tell
The Real Story

Real results from real campaigns. Every metric below represents a brand that needed to grow — and did.

🏢
₹62Cr+
Ad Spend Managed
💰
1.5M+
Leads Generated
📊
461M+
Impressions Delivered
👁️
18
Markets Advertised In
Case Studies

Accounts I've Taken Over
And Made Efficient.

Real accounts, real exports, real numbers. Every figure below traces back to the client's own reporting.

D2C · Health & Nutrition

Protein Godam

Meta Ads · 3-year engagement · ₹30K/day managed

Full-funnel D2C acquisition — creative testing, landing page CRO, checkout and tracking. Not just media buying.

6–8×
ROAS — account level
₹1.8–2.4L
Revenue/day — account level
₹1,733
Average order value
Read the case study
Every ₹1 of spend returned ₹6–8/₹1
₹30K/day spend
₹1.8–2.4L/day revenue
Account levelHeld for 3 years
Education & Professional Training

Henry Harvin

Google + Meta · 8 ad accounts · 2019 – ongoing

Paid acquisition across six Google accounts and two Meta accounts for the group and its subsidiaries — 915 campaigns, 18 markets.

₹62.9Cr
Spend managed
1.58M
Leads generated
18
Markets
Flagship account — CPL by month ₹465 → ₹438
AprMayJunJulAug
Read the case study
Mobile App & Live Streaming

BunnyLive

Google Ads App Campaign · Jan – Mar 2026

The campaign was set up to a ₹20 target cost per install. I halved the target, then delivered at half of that again.

−76%
vs ₹20 original target
₹4.89
Cost per install
42.4K+
Installs
Original target vs delivered CPI ₹20 → ₹4.89
₹20
Original target
₹4.89
Delivered
Read the case study

More case studies are added as engagements reach a fair run of data.

What I Do

Performance Marketing,
Built Around Growth.

From acquisition and creative testing to conversion and measurement — every service is focused on profitable growth.

01

Paid Media

Meta Ads · Google Ads · YouTube Ads

Campaign strategy, account structure, audience strategy, bidding, scaling and continuous optimization.

02

Performance Creative

Creative Strategy · Ad Testing · UGC · Iteration

Build a systematic creative testing engine instead of relying on individual “winning ads.”

03

Conversion Rate Optimization

Landing Pages · CRO · Funnels · A/B Testing

Turn more of the traffic you’re already paying for into customers.

04

Tracking & Attribution

GA4 · GTM · Conversion Tracking · Attribution

Make acquisition data reliable enough to make scaling decisions.

05

Growth Strategy

CAC · LTV · ROAS · Unit Economics · Budget Allocation

Connect advertising performance with actual business economics.

06

Marketing Automation

AI · Automation · Lead Routing · Reporting

Automate repetitive marketing operations and build faster decision-making systems.

07

E-commerce Growth

D2C · Shopify · Ecommerce Scaling · Customer Acquisition · Retention

Build and optimize the complete acquisition-to-revenue loop for consumer brands.

08

SEO & Organic Growth

Technical SEO · Content · Programmatic SEO

Build sustainable organic acquisition alongside paid growth.

Also works on: Brand Strategy · GTM Strategy · Influencer Marketing · Content Marketing · Funnel Building · Product Scaling · Team Management · PR & Media — available within longer advisory engagements.

Need to fix a growth bottleneck?

Let's Talk How I Work → See Case Studies →
The Difference

Why Brands Trust
Shaan Ejaz

Most marketers run ads. I build growth systems that compound. Here's what makes the difference.

01
Business-First, Not Ads-First
Before touching a single campaign, I study your unit economics, customer journey, competitive landscape and business model. Growth that doesn't serve the business is noise.
02
Research-Driven Strategy
Every growth plan starts with deep consumer research, audience intelligence and market analysis. Gut feelings don't scale. Data does.
03
AI-Assisted Execution
I leverage modern AI tools to automate research, personalize messaging, optimize campaigns in real-time and run lean, high-output marketing operations.
04
Systems That Scale Without You
I build repeatable growth frameworks, automation workflows and measurement infrastructure so your marketing doesn't depend on one person's memory.
05
Modern Consumer Psychology
Understanding why people buy — not just how to reach them — is the real growth unlock. I apply behavioral economics and persuasion science to every piece of the funnel.
06
Performance-First Decision Making
Every decision — creative, targeting, budget, channel — is run through a performance lens. What moves the metric? What drives revenue? That's what gets priority.
Agentic AI

AI Agents That Don't Just
Answer. They Act.

I build intelligent systems that can research, analyse, decide and execute multi-step marketing workflows — AI automation that operates the account, not a chatbot that describes it.

Performance Marketing Agent Demonstration · sample data
Ads Data — connected sources
Google AdsMeta Ads
915
Campaigns
₹62.9Cr
Spend
1.58M
Conversions
₹398
CPA

Illustrative sample data for demonstration. This interface is not connected to a live advertising account.

Observe — scanning account
✓Campaign performance
✓Conversion trends
✓Spend distribution
✓CPA / CPL
✓Click-through rate
✓Budget utilisation
Investigate — drilling down
Campaign→ Ad Group→ Keyword / Search Term→ Location→ Device→ Ad / Creative

Account-level averages hide the problem. The cause almost always sits several layers below the campaign.

Reason — findings
High spend paired with low conversion efficiency — budget is concentrated where returns are weakest.
Campaign performing 2.1× worse than the account benchmark on cost per acquisition.
A high-performing campaign is capped by budget and has scaling headroom.
Recommend
Reallocate budget: Campaign A → Campaign B
Shift spend away from the underperforming campaign toward the budget-capped campaign already converting below account CPA.
Expected impact: improve acquisition efficiency while preserving conversion volume.

Demonstration recommendation generated from sample data. No live account is being read or modified.

Act — action ready
→Adjust budget
→Update targeting
→Flag keyword
→Generate creative test
→Create optimisation task

Actions execute only after human authorisation. This demonstration does not connect to or modify any advertising account.

Verify — closing the loop
✓Action completed
✓Performance re-evaluated
✓Learning stored
✓Next optimisation identified

This is what separates an autonomous marketing system from a one-time answer — the loop returns to Observe and runs again.

Agent reasoning Reading the reporting layer across 8 ad accounts — 915 campaigns, ₹62.9Cr spend.
01
Lead Intelligence Agent

Capture → Enrich → Qualify → Route → Follow up. Marketing automation that scores intent before a human ever opens the record.

Website lead→Enrichment→Intent scoring→CRM→Sales routing
02
Marketing Research Agent

Research → Compare → Synthesise → Report. Reads the competitive set the way an analyst would, then tells you where the gap is.

Competitors→Websites→Ads→Positioning→Opportunities
03
Reporting Agent

Collect → Analyse → Explain → Deliver. Consolidates paid channels and writes the explanation, not just the chart.

Meta + Google→Consolidation→Analysis→Insights→Client report

The goal isn't to add AI to a workflow. It's to make the workflow capable of thinking, acting and improving.

Let's Talk
The Growth Stack

Modern Tools.
Unfair Advantage.

A curated stack of AI tools, analytics platforms, automation systems and marketing technology — built for speed, precision and scale.

Meta Ads Manager
Google Ads
OpenAI API
n8n
Amplitude
Analytics GA4
Claude AI
Midjourney
Make (Integromat)
Zapier
GA4 & GTM
Hotjar
VWO
Mixpanel
posthog
BigQuery
AppsFlyer
Airtable
Klaviyo
HubSpot CRM
Notion AI
Looker Studio
Shopify
WooCommerce
Webflow
ClickFunnels
Semrush
Ahrefs
Triple Whale
Northbeam
Supermetrics
Try It Yourself

Run The Numbers
Before You Spend.

ROAS, CAC, LTV, payback — the metrics that decide whether growth is actually profitable. Plus a creator estimator for anyone buying influencer media. Free, no sign-up, no email gate.

Free Tools · 2026

111 Free Calculators
for Every Decision

Marketing, Ecommerce, Finance, Startup, Agency, HR — answer in under 60 seconds.

Marketing Ecommerce Finance & Tax Startup Agency SaaS HR & Ops Influencer Marketplace
Browse All Tools
111 tools · 9 categories · ₹0 forever · 2026 Updated
Influencer Intelligence

Know Your Creator's
Real Worth — Before You Pay

Grade, reach, fake follower risk & INR rate card. 30 seconds. Free.

Engagement rate, reach & views estimate
Creator Grade A+ to D with audience score
Fake follower risk & red-flag signals
Realistic INR pricing — Nano to Mega tier
⭐ Analyse an Influencer — Free
12+ metrics · 2026 benchmarks · PDF export
Ready When You Are

Build A Growth Engine
That Actually Performs.

No retainers for the sake of retainers. No vanity metrics. Just a focused growth partnership designed to move your most important numbers.

Let's Talk Growth hi@shaanejaz.com
Let's Work Together

Start Your Growth
Conversation

I typically work with founders, marketing leaders and growth teams who are serious about scaling — and are ready to invest in the systems that make it happen.

Phone / WhatsApp
Click to Chat
Response Time
Within 24 hours
🔒 Trusted & Confidential

All conversations are completely confidential. Your business information will never be shared with any third parties.

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