I'm Shaan Ejaz — a Performance Marketing Expert Working With Brands Across India
I work with founders and growth teams across India on the part of the business where money goes out and revenue comes back: paid acquisition, the conversion path behind it, and the measurement that tells you whether any of it is working. The category matters less than whether there is something real to scale.
What I actually do
Most of my work sits in one place: making paid acquisition profitable for brands that have found product-market fit and now need the growth engine to hold up at scale. That usually means Meta and Google Ads as the primary channels, the landing pages and checkout flow behind them, and a measurement setup honest enough that you can tell the difference between attributed revenue and actual revenue. Alongside that, I design and ship my own products and internal tools — the same systems-thinking applied past media buying into what I actually build.
I am not an agency. There is no account manager between you and the person doing the work — you work with me directly. That is a deliberate constraint: it limits how many brands I can take on, and it is the reason the work tends to go deeper than a channel audit.
How I approach growth
Six things shape how I work. They are the same principles I apply whether the engagement is a two-week diagnostic or a year-long build.
- Business-first, not ads-first. Before touching a single campaign, I study your unit economics, customer journey, competitive landscape and business model. Growth that doesn't serve the business is noise.
- Research-driven strategy. Every growth plan starts with deep consumer research, audience intelligence and market analysis. Gut feelings don't scale. Data does.
- AI-assisted execution. I use modern AI tools to automate research, personalise messaging, optimise campaigns in real time and run lean, high-output marketing operations.
- Systems that scale without me. I build repeatable growth frameworks, automation workflows and measurement infrastructure so your marketing doesn't depend on one person's memory.
- Modern consumer psychology. Understanding why people buy — not just how to reach them — is the real growth unlock. I apply behavioural economics and persuasion science across the funnel.
- Performance-first decisions. Every choice — creative, targeting, budget, channel — runs through a performance lens. What moves the metric? What drives revenue? That gets priority.
Who I work with
I typically work with founders, marketing leaders and growth teams who are serious about scaling — and are ready to invest in the systems that make it happen. The engagements that work best are the ones where there is already something real to scale: a product people repeat-buy, or a funnel that converts and needs more of the right traffic.
The engagements that work least well are the ones looking for a quick media fix on a business problem. If your CAC is rising because your conversion rate fell, no amount of bid tuning will solve it, and I would rather say that in the first conversation than three months in.
Where my thinking lives
I publish what I learn rather than keeping it behind a proposal. If you want to see how I think before speaking to me, the most useful places to start are how I work as a performance marketing expert in India, the full system laid out in how performance marketing actually works, my guide to performance marketing vs digital marketing, and the free calculators I built for the metrics that come up in nearly every engagement — ROAS, CAC, LTV, MER and payback period. For proof rather than theory, the real numbers are in the case studies.
Elsewhere
The most current record of what I'm working on is LinkedIn.
Working on something worth scaling?
Tell me what you're building, where growth is stuck, and what the next 6–12 months need to look like. I reply within 24 hours.
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