Performance Marketing
Expert in India
I run Meta Ads and Google Ads for businesses that need paid acquisition to be profitable, not just busy — along with the landing pages, tracking and measurement that decide whether the spend works. You work with me directly, not an account manager.
What performance marketing actually means
Performance marketing is paid acquisition held to a business outcome. Every rupee is traced to a lead, an install or an order, and the channel is judged on cost per outcome rather than reach or impressions. That sounds obvious until you look inside most accounts, where budget sits in campaigns nobody has measured properly in months.
The distinction matters because it changes what the work is. If you are only optimising bids, you hit a floor quickly — there is a limit to how cheap a click can get. The compounding gains sit in the funnel underneath: what the landing page does with the click, what the checkout or lead form does with the intent, and whether your conversion tracking is accurate enough for automated bidding to optimise toward real customers. I wrote a longer breakdown of this in performance marketing vs digital marketing, and the complete system end-to-end is in how performance marketing actually works.
What I run
- Meta Ads — campaign architecture, audience strategy, creative testing systems, budget allocation and scaling
- Google Ads — search, performance max and app campaigns; keyword and intent structure, bidding, negative management
- Conversion rate optimisation — landing pages and checkout flows, because a point of conversion rate is usually cheaper to win than a rupee of CPC
- Tracking and measurement — GA4, GTM and conversion setup, so automated bidding optimises toward real outcomes
- Growth strategy — CAC, LTV, ROAS and unit economics, so the media plan connects to the business plan
- Marketing automation and AI systems — agentic workflows that research, analyse and act on account data
The numbers, from real accounts
Every figure below comes from the client's own platform export, and each links to the full case study with the method behind it.
How I work
Map where efficiency actually sits. In one account, cost per lead ranged 25× between campaigns — that is a routing problem, not a creative one, and no amount of bid tuning fixes it.
Automated bidding is a signal amplifier. Feed it an unreliable conversion signal and it will scale the wrong thing efficiently. Tracking gets corrected before anything else changes.
Ads, landing page, checkout and tracking are one system. Owning all four is what separates a real efficiency gain from a temporary one.
Budget moves continuously toward what converts, and away from the tail. Winners get headroom; nothing is left capped by an unreviewed budget.
Questions I get asked
What does a performance marketing expert actually do?
Performance marketing is paid acquisition measured against a business outcome rather than a vanity metric. In practice that means running Meta Ads and Google Ads, but also owning what happens after the click — the landing page, the checkout or lead form, and the conversion tracking that tells you which part is failing. An expert is accountable for cost per lead or cost per order, not for impressions.
How is this different from hiring an agency?
You work with me directly. There is no account manager relaying instructions to a junior media buyer you never meet. That limits how many accounts I take on, and it is the reason the work goes deeper than a channel audit — I can change the landing page and the tracking, not just the bids.
Which channels do you run?
Meta Ads and Google Ads are the core. Around them: conversion rate optimisation, tracking and measurement, marketing automation, and SEO where organic makes sense alongside paid. I do not run channels that the business does not need.
How long before results show?
Measurement and tracking fixes land first, usually in the opening weeks, because everything downstream depends on the conversion signal being accurate. Efficiency gains follow. In the EdTech Company 1 account, cost per lead fell in each of the five months I ran it — a trend rather than a single spike.
What does an engagement look like?
A minimum commitment, direct access to me rather than a team, and a limited number of concurrent clients. I work with founders and growth teams who already have something real to scale — a product people repeat-buy, or a funnel that converts and needs more of the right traffic.
Do you only work with Indian businesses?
I am based in India and most accounts I run are India-targeted, which is where the benchmarks and auction dynamics I know best apply. The work itself is not geography-specific.
The work, broken into services
Performance marketing is the umbrella — these are the parts underneath it, each with its own page if you want the detail.
By industry: Education & EdTech, E-commerce & D2C, Mobile Apps.
Spending on ads and unsure it's working?
Tell me what you're running, where growth is stuck, and what the next 6–12 months need to look like. I read every message myself and reply within 24 hours.
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