I run Meta Ads and Google Ads for businesses that need paid acquisition to be profitable, not just busy — along with the landing pages, tracking and measurement that decide whether the spend works. You work with me directly, not an account manager.
Performance marketing is paid acquisition held to a business outcome. Every rupee is traced to a lead, an install or an order, and the channel is judged on cost per outcome rather than reach or impressions. That sounds obvious until you look inside most accounts, where budget sits in campaigns nobody has measured properly in months.
The distinction matters because it changes what the work is. If you are only optimising bids, you hit a floor quickly — there is a limit to how cheap a click can get. The compounding gains sit in the funnel underneath: what the landing page does with the click, what the checkout or lead form does with the intent, and whether your conversion tracking is accurate enough for automated bidding to optimise toward real customers. I wrote a longer breakdown of this in performance marketing vs digital marketing.
Every figure below comes from the client's own platform export, and each links to the full case study with the method behind it.
Map where efficiency actually sits. In one account, cost per lead ranged 25× between campaigns — that is a routing problem, not a creative one, and no amount of bid tuning fixes it.
Automated bidding is a signal amplifier. Feed it an unreliable conversion signal and it will scale the wrong thing efficiently. Tracking gets corrected before anything else changes.
Ads, landing page, checkout and tracking are one system. Owning all four is what separates a real efficiency gain from a temporary one.
Budget moves continuously toward what converts, and away from the tail. Winners get headroom; nothing is left capped by an unreviewed budget.
Performance marketing is paid acquisition measured against a business outcome rather than a vanity metric. In practice that means running Meta Ads and Google Ads, but also owning what happens after the click — the landing page, the checkout or lead form, and the conversion tracking that tells you which part is failing. An expert is accountable for cost per lead or cost per order, not for impressions.
You work with me directly. There is no account manager relaying instructions to a junior media buyer you never meet. That limits how many accounts I take on, and it is the reason the work goes deeper than a channel audit — I can change the landing page and the tracking, not just the bids.
Meta Ads and Google Ads are the core. Around them: conversion rate optimisation, tracking and measurement, marketing automation, and SEO where organic makes sense alongside paid. I do not run channels that the business does not need.
Measurement and tracking fixes land first, usually in the opening weeks, because everything downstream depends on the conversion signal being accurate. Efficiency gains follow. In the Henry Harvin account, cost per lead fell in each of the five months I ran it — a trend rather than a single spike.
A minimum commitment, direct access to me rather than a team, and a limited number of concurrent clients. I work with founders and growth teams who already have something real to scale — a product people repeat-buy, or a funnel that converts and needs more of the right traffic.
I am based in India and most accounts I run are India-targeted, which is where the benchmarks and auction dynamics I know best apply. The work itself is not geography-specific.
Tell me what you're running, where growth is stuck, and what the next 6–12 months need to look like. I read every message myself and reply within 24 hours.
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